Unmatched Flavor, Tenderness & Consistency ... Guaranteed Until now, the opportunity to experience the flavor and tenderness of Kobe beef has been reserved for the very wealthy and those who've ventured to the meat producing regions of Japan. Today, thanks to the combined efforts of the Animal Sciences Department at Washington State University, and a fourth generation beef producer in Bend, Oregon, the experience of Kobe beef can be enjoyed right here in the U.S. Please take a few minutes and discover some of the finest beef available, made possible by Kobe Beef America, Inc. (KBA). There are Wagyu beef lines produced throughout Japan that command prices in excess of $100 per pound. But they, like a rare bottle of Lafite Rothchild, represent the very top of the scale. Even in Japan the high-end grades of Wagyu beef are extremely limited and very expensive. Now, through genetics, feeding and management, Kobe Beef America™, Inc. is able to produce the superior specifications of Japanese Wagyu beef right here in the United States ... at a truly affordable price. Hormone-Free Feeding Program Results In Better Beef KBA realizes the economic importance of hormones to the cattle feeding industry, but they promote a higher lean to fat ratio, thereby hindering both flavor and tenderness. That's why KBA has chosen not to use them. Our goal is to deliver the best eating experience we can, and this is one of the many "spokes in the wheel" that make a big difference in your eating enjoyment.